Change Management Best Practices – How To Maximise Your ROI

A 2011 study by the Economist Intelligence Unit found that 77 percent of organisations launched more than two change initiatives over the prior 12 months. Of these companies, 47 percent increased, some significantly, resources for significant change initiatives. However, only half of the change initiatives were successful.

This is an indication that change management strategies to reduce costs, increase revenue and regain market share,will only be effective in the absence of organisational inertia. Management has to ensure that the change management they implement are able to gain traction among the staff members before hoping to see any returns on investment.

A key objective which cannot be absent from change management best practices is a change in behaviour in the organisation. A systematic approach to changing behaviours across hundreds, or even thousands of employees can reap significant results. Sales turnover may be tripled, profits boosted by better customer service, accompanied by a double-digit spike in the customer engagement index.

Management executives need to realise that behavioural change cannot be achieved purely from formal learning alone. Corporate learning systems need to be broken into different phases:

  • formal learning workshops or events to equip employees with the necessary knowledge
  • alignment of the behavioural change for maximum positive impact to the business
  • sustenance of the behavioural change by applying tools and other reinforcement methods to make the learning “stick”, long enough till the change management effort starts to pay off

Generally, organisations do not succeed from change management because they did not focus on the aligning and sustaining stages of learning. For change management to work, an organisation needs to focus on these two crucial stages of learning to effect behaviour changes that drive performance improvement.

The next step is to make sure that results are measurable, so that one can determine if the implemented change management strategy has been effective. Senior stakeholders must first agree and define which behaviours will drive the execution of their strategy, and how these behaviours will be measured.

To achieve this, it is important to get the right people in on one conversation: executive sponsors, business leaders, subject-matter experts, core team members, people in analytic roles, and people representing marketing, finance and strategy functions. All key stakeholders need to start on the same page before commencing the change management effort.

Getting the key stakeholders together gives them the opportunity to agree on and create a concrete plan of action for effecting and measuring behaviour change, including key metrics, how they will be tracked and by whom, and how the results will be compiled and reported to stakeholders.

Clearly defining the roles and responsibilities of each department helps the organisation move quickly and efficiently from talk to action. After gaining alignment, the key stakeholders should then choose the learning methodology and content that will equip staff with the skills they need to support the change.

It is important to extend the learning beyond the classroom to include applied learning in the form of projects. E-learning, podcasts, web classrooms and social media are important and powerful tools to advance behavioural change. Driving the development of extended and blended learning solutions helps particpants build a solid foundation of skill and knowledge, allowing them to adopt the behaviours required to execute the change.

Finally, stakeholders would need to work closely together to carve an approach, best suited to the organisation, for the sustainment phase to ensure that the required behavioural change becomes permanent in order to yield the positive results from a change management exercise.

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Massage Treatment For Chronic Tennis Elbow

Self massage for tennis elbow brings relief from tennis elbow pain. A simple massage tennis elbow technique that you can perform on yourself is called cross fiber friction massage. The main purpose of this tennis elbow self massage is to improve the blood flow to the damaged tissues which will aid in the healing process.

The cross fiber friction massage technique starts out slowly, gently and progresses into deeper tissue massage as the outer muscle fibers soften and relax. Gradually, you will have access to the second and third layer of muscle. Cross fiber friction massage helps to release and restore sore and inflamed forearm muscles that are contributing to your tennis elbow pain.

Here are the steps for tennis elbow massage relief:

  • Unlike other forms of massage, do not use any oils, creams or lotions on your skin.
  • Measure an area out from your elbow about 3 inches along your forearm.
  • Use your forefinger and middle finger to massage across the muscle fibers of your forearm.
  • Go across the “grain” of your forearm muscles.
  • How much pressure to use? Aim for a “pain tolerance” level of about 6 on 1-10 pain scale.
  • Increase the pressure over time as your muscles start to heal and repair.
  • Do this everyday for 10-20 minutes at a time.

    The severity of your tennis elbow pain should decrease over time as the muscles and tendons which cause your elbow inflammation and pain start to repair.

The Cross fiber friction massage technique starts out slowly, gently and progresses into deeper tissue massage as the outer muscle fibers soften and relax, allowing the second and third layer of muscle to be accessed. Cross fiber friction massage helps to release and restore sore and inflamed forearm muscles that are contributing to your tennis elbow pain.

Watch the video below to learn how to treat tennis elbow with massage:

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Home Remedies For Tennis Elbow Treatment

Home remedies for tennis elbow treatment are effective in relieving pain while you recover. Home remedies for tennis elbow tendonitis are a great alternative when you do not respond well to conventional treatment such as painkillers. Here are some home remedies to cure tennis elbow:

1. Belladonna

Belladonna makes a great home remedy for tennis elbow pain because it is an excellent alternative to painkillers. Atropa belladonna or Atropa bella-donna, commonly known as Belladonna or Deadly Nightshade, is a perennial herbaceous plant in the family Solanaceae, native to Europe, North Africa, and Western Asia. Belladonna has been used in herbal medicine for centuries as a pain reliever. Herbal tablets with Belladonna can help speed healing, reduce pain and inflammation.

2. Menthol And Other Herbs

Menthol is an organic compound naturally extracted from peppermint or other mint oils. It has anti-inflammatory properties. Massaging the affected area with a topical cream containing menthol improves circulation and helps increase blood flow to the affected area. Improved blood circulation nourishes the damaged tissues and promotes healing, while waste and toxins are more swiftly eliminated.

Other herbs with similar properties include cayenne, rosemary and spruce needles. These herbs, including mint, can be put in bath or applied in their essential oil form.

3. Phosphorous

Tennis elbow is partly caused by repeated and prolonged extension of the elbow muscles. To help recovery, the muscles in the elbow region need to contract properly again. To do that, you need phosphorous. This mineral can help you get rid of the pain caused by muscle pull.

4. Tumeric

Tumeric contains the active ingreident curcumin. Curcumin is known for its potent anti-inflammatory properties. A past study also found that a turmeric extract composed of curcuminoids (plant-based nutrients that contain powerful antioxidant properties) blocked inflammatory pathways, effectively preventing the launch of a protein that triggers swelling and pain. Therefore, incorporating tumeric in your diet will provide some relief for your tennis elbow pain.

5. Massage

Massage soothes and relaxes the muscles surrounding the affected area. Gently massage the full length of your forearm muscle from your elbow to above your wrist. Avoid the area where you feel the pain.

6. Homeopathy

Taking homeopathy pills Ruta graveolens is another viable home remedy for tennis elbow pain. Derived from the rue plant, ruta is used as a first-aid remedy. It is used to treat strains and sprains, injuries of the cartilage and tendons around the joints as well as injuries to tissues lying over the bone. The recommended dose for severe pain is 6X dose every hour. Once the pain eases to some extent you can reduce the dosage to three or four times a day.


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Home Treatment For Tennis Elbow Pain

You can try home treatment for tennis elbow pain so that you’ll feel more comfortable while recovering from tennis elbow. This article contains some useful tips for home care for your tennis elbow. However, before embarking on them, be sure to see a doctor first for a proper diagnosis. You may also wish to check with him which home treatment for tennis elbow is the best home treatment for your tennis elbow.

Ice Treatment

To provide relief for your tennis elbow symptoms and pain, you can begin by applying ice on the outside of your elbow for 15 minutes hourly during the first day that you experience the pain. During the next three days, the ice can be applied every three to four hours. To prevent further injuries, wrap the ice with a cloth before applying. Make sure you keep the outside of the arm clean after applying and removing the ice pack.

After the third day, if your arm is still swollen, consult your doctor as the injury may be worse than you originally thought in the first place.


Resting your elbow is crucial to avoid making the injury worse. Rest for elbow completely for at least two days even if you start to feel better during the first day. Do not engage in the activity which caused the tennis elbow pain for at least three weeks, to prevent worsening the pain and injury. To rest the elbow and minimise inflammation, keep it elevated above the level of the heart to help improve the blood flow. You can prop your elbow on a comfortable pillow. You can also apply a bandage and a splint so that the elbow is immobilized to ininimise movement and give it more time to recover.


Zostrix is a topical analgesic cream made from purified capsaicin, a natural extract from chili peppers. Chili peppers have natural anti-inflammatory properties Capsaicin is believed to act on a substance in the body which is involved in transmission of pain impulses, known as Substance P..

It is believed that regular application of capsaicin (Zostrix) to the affected area will in time reduce the amount of Substance P in nearby nerve endings. With less of Substance P present, pain and inflammation may be reduced and in some cases there may be a cessation of pain. Do not expect an instant cure though, as Zostrix works gradually.

Heat Treatment With A Potato Pack

Put a warm or freshly baked potato in a bag and apply it on the area affected. The warmth from this can reduce the pain caused by tennis elbow.


Eating celery can reduce the symptoms of rheumatism. This herbal remedy can be as beneficial to your elbow joints as well.

Omega-3 Intake

This essential nutrient is known to be helpful in treating arthritic problems. Taking omega 3 supplements daily can significantly reduce the inflammation and joint pain. You can also take omega 3-rich foods such as oily fish and eggs.

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Exercises For Tennis Elbow Treatment

Before starting tennis elbow treatment exercises you need to first let the injury heal. Otherwise, you will be worsening the injury. Give your affected arm adequate rest. If necessary, put on a brace to minimise movement. Absence of pain or very little pain is a sign for you to begin exercising. This article shows you a few useful home exercises for tennis elbow treatment.

Here are some exercises to relieve tennis elbow pain:

Stretching Exercises For Tennis Elbow

Gentle stretching exercises improve wrist flexion, extension and rotation. Extend the elbow without flexing it to increase the amount of stretch as required. Hold the stretch for 20-30 seconds. Repeat this 5-10 times twice a day. Do not over-stretch to the point of pain.

Prayer Stretch

To do this exercise put your palms together in front of the chest with fingers together, as if you are praying. Hold the fingers just under chin. Keep palms together and lower hands towards waist. Stop when you feel a mild stretch under forearms. Hold for 20 seconds and repeat 4 times.

Flexibility Exercises

Place your arm on a table with the palm facing up. Try to touch your little finger to your thumb. Repeat with the forefinger and all other fingers, holding each time for 10 to 20 seconds. Next, make a fist with your hand. Rotate the wrist slowly, stretching as much as you can. Finally, place your palm on a table with your palm facing up. Flip it so that it faces up. Repeat this 20 times.


Some yoga poses are also excellent tennis elbow treatment exercises popularly recommended for natural healing of the injury. Watch the tennis elbow exercises video taken from Youtube:

Yoga pose – Bhujangasana (The Cobra Pose)

Yoga pose – Side Body Stretch (Seated Moon)

If you take time to do the above-mentioned exercises to cure tennis elbow, you will find your situation improving very quickly. However, remember to start slowly and build up your exercise routine gradually to allow your arm to adjust and strengthen.

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Acupuncture Tennis Elbow Treatment

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